Business Plan

Table of Contents

Executive Summary
Corporate Description
Target Market
Industry Analysis and Competition
Management and Organization
Operations
Long-Term Development and Exit Plan
Financials
Appendix A

Executive Summary

The Corporation

GPN, Incorporated, will be Kansas based firm located in the Kansas City area providing network services for the institutions of higher education in the Great Plains states of North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Missouri, and Arkansas. It will be non-profit corporation consisting of members from the institutions of higher education as defined by the bylaws of the corporation (Appendix A). The membership, as represented by a Board of Directors, will form the decision making body of the corporation.

The Mission

The mission of the corporation will be to provide high performance network services to the institutions of higher education in the Great Plains area. GPN will facilitate collaboration among its member institutions for the purposes of meritorious scientific investigations, development of advanced network capabilities, and enhancement of the inter-university network infrastructure.

Services

Advanced network services will be provided by GPN to its member institutions. Aggregation of traffic and connectivity to other networks will be among those services. They will include connectivity to the vBNS, to other agency networks, and to the commodity Internet. Connectivity to other private networks will also be possible, if such connections enhance the services provided to the member institutions or decrease the costs of the membership.

Facilitating collaboration between the member institutions and the Internet2 community will also be an important service provided by corporation. GPN will be expected to serve as a focal point for high performance network activities within the Great Plains region. The creation of centralized services, such as data caching engines or centralized routing facilities, as developed by the Internet2 community, will be an additional service important to the membership.

Target Market

The target market of GPN will be the institutions of higher education in the Great Plains region. However, other entities may obtain services from the network. These entities will be called affiliated networks and may attach to the network in order to obtain services, or to provide services to their members. For example, an affiliated network might be state network which represents one or more members for the purpose of billing or aggregating connectivity, or a private corporation which has formed a research partnership with a member institution. Initial connectivity is envisioned to be, in almost all cases, organized through affiliated networks at the state level.

The Competition

There are many Internet service providers which offer connectivity to the commodity Internet, but few offer the types of services envisioned by GPN. Aggregation of traffic, and connectivity to both the vBNS and to agency networks, is rarely provided. The experimental nature of the Internet2 project makes it difficult at best for profit-based providers to participate. Moreover, most Internet service providers have a client base consisting of commercial entities and are unwilling to facilitate the type of collaboration essential to the higher educational community.

Management

Management of the corporation will be by a Board of Directors as described by the bylaws (see Appendix A). An Executive Director will be appointed by the Board of Directors and will be responsible for the day to day operations of the corporation. The Executive Director will also be responsible for submitting the annual budget of the corporation to the Board of Directors for approval. All employees of the corporation will report to the Executive Director.

Operations

The operation of the corporation will be the responsibility of the Executive Director. The Board of Directors will approve the annual budget, and therefore the number of employees. It is expected that the corporation will require a minimum of two employees. These two will include the Executive Director and will assume all the management and engineering functions needed to run a high performance network. Office space and secretarial help will also be required, but these may be shared with a participating institutions, whenever possible. The hiring of employees and the paying of benefits can also be obtained through a separate organization. Collocation of equipment will be obtained from either circuit vendors or member institutions, and NOC services will be out-sourced to either a private vendor or a member institution.

Financials

The expenses incurred by the network will include such items as salaries, circuit costs, collocation costs, office space, and equipment costs. Income will come from the the dues imposed on the membership. Members may choose to delegate an affiliate network to pay their dues. For example, a state network, in which their are two member institutions, may pay the dues for those two members.

Dues will be imposed so as to retain the non-profit status of the corporation and to insure successful operation of the network. Dues may vary according to the services obtained by the member or the affiliate network. These may be related to circuits costs, connection to the vBNS, connection to an agency network, connection to the commodity network, or use of other services provided by the corporation.

Stage of Development and Future Goals

Incorporation of GPN has not yet occurred, and will not occur until legal necessity dictates. The corporation is currently run as a consortium of the membership with the Bylaws in place as if it were incorporated.

This business plan is designed to support a corporation (consortium) for a period of time of from three to five years. During that time period, many of the advanced network services developed by the higher educational community will have migrated to the commodity Internet, and the need for an aggregation point devoted to the development of high performance networking may not exist. A reassessment of the need for the corporation should take place at that time.

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Corporate Description

GPN, Incorporated will be a Kansas-based company providing network services to the institutions of higher education in the Great Plains states of North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Missouri, and Arkansas. Corporate headquarters will be located in Lawrence, KS.

Mission

The mission of the corporation will be to provide high performance network services to the institutions of higher education in the Great Plains region. The goals of the corporation include:

  • Promote collaboration among the institutions of higher education for the purpose of meritorious scientific investigations.
  • Promote the design and implementation of a network satisfying the requirements of the recent EPSCoR/NSF grant (EPS 9720159).
  • Promote the design and implementation of a high performance regional network infrastructure.
  • Provide advanced network capabilities for the purpose of aggregating Internet traffic for the institutions of higher education.
  • Promote inter-institutional collaboration for the purpose of creating and developing advanced network applications.
  • Promote inter-institutional collaboration for instruction and training.
  • Provide advanced network capabilities to institutions at the lowest cost by using resources available through grant agencies, corporate partners, and economies of scale.
  • Support the common goals of the institutions of higher education.
Members and Affiliated Networks

The members of the corporation, as defined by the bylaws (see Appendix A), my be represented by an affiliate network for the purposes of billing and connectivity. For example, the University of Kansas and Kansas State University may be members of the corporation, and yet may be represented by the consortium KANREN for purposes of billing and connecting to the network. KANREN would be an affiliated network which provides some of the GPN services to its own member institutions.

Services

The primary focus of the corporation will be operate the Great Plains Network to provide connectivity and network support to satisfy the requirements of the recent EPSCoR/NSF grant (EPS 9720159).

The corporation will provide high performance network services to the institutions of higher education in the Great Plains region. It will provide the advanced services necessary for members to participate in high performance networking projects, such as functioning as as an Internet2 "gigapop".

Commodity Internet connectivity will be provided to those members which desire such services. One of the important functions of the corporation will be to leverage commodity Internet connection costs to its members, and to provide increased reliability for those types of connections.

It will be especially important for the corporation to bring new services to its member institutions. The corporation expects to promote the creation of the tools, applications, measurement techniques, and communication channels necessary to support high performance network services.

Additional services will include connections to other networks such as many of the agency networks currently in existence and to other private networks which may wish to contract with member institutions. Such services will help promote the research and educational missions of the campuses within the region.

History

The GPN evolved from the Great Plains Network with the intention of supporting the creation of a high performance network in the region.

The Great Plains Network and the EPSCoR Grant

The Great Plains Network is a consortium of Great Plains states and universities dedicated to supporting scientific research in those states through the use of networking technology. Assisted by the NSF EPSCoR program, the consortium intends to construct a very high speed network connecting the state networks and major universities in the states of:

  • North Dakota
  • South Dakota
  • Nebraska
  • Kansas
  • Oklahoma
  • Arkansas
Earth Systems Science was chosen as a prototypical research area for exploring network applications useful for enhancing research activities. Each of the member states hosts at least one institution focusing on some area of earth systems science.

The consortium has received a grant for approximately $1.4 million over 2 years from the NSF EPSCoR program. Together with matching funds, there is approximately $2.5 million available to support the necessary connectivity between the states. This money is intended to support only the connectivity between the states and is not intended for connections to either the commodity Internet or to the vBNS. The grant is currently being administered by the Center for Research, Inc. (CRINC) at the University of Kansas, and the principal investigator is Jerry Niebaum, Executive Director of Information Technology Services at The University of Kansas. Administration of the grant is to be guided by a management committee, a national advisory board, and a technical implementation committee. GPN will operate the networking facilities and provide the services required by the Great Plains Network.

The Internet2 Initiative

As an outgrowth of the recent Internet2 initiative, the members of the consortium have indicated a desire to expand the goals of the network to include those of Internet2, and they have also indicated a desire to enhance their commodity Internet services by facilitating new connections through the resulting Great Plains Network.

The existence of the corporation is the result of the decisions of the consortium to expand the role of the network. In addition, this larger role includes the University of Missouri at Columbia.

The participating institutions in the Internet2 project include

  • North Dakota State University
  • The University of North Dakota
  • The University of South Dakota
  • The South Dakota School of Mines and Technology
  • South Dakota State University
  • The University of Nebraska
  • The University of Kansas
  • Kansas State University
  • The University of Oklahoma
  • Oklahoma State University
  • The University of Missouri
  • The University of Arkansas

In addition, an essential participant in the organization has been the EROS Data Center. While not an Internet2 member, recent decisions have indicated that EROS will be connected to the vBNS, and therefore may play a vital role in GPN.

Legal Status

GPN will be incorporated under the laws of the state of Kansas as a non-profit organization when legal necessity requires. Until that time, the organization will operate as a consortium. When and if incorporation occurs, the corporation will be defined by section 501(cd)(3) of the Internal Revenue Code.

Funding of the corporation will be by an initial membership fee followed by yearly dues from the member institutions. These dues are to be set by the Board of Directors, as defined by the By Laws of the corporation.

The network is not yet in operation, nor has the corporation approved a set of bylaws or filed for legal status at this time.

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Target Market

The target market for the corporation will be the institutions of higher education in the Great Plains region. These are the members of the corporation and the Board of Directors come precisely from that clientele.

The universities in the United States participated in an essential way in the creation of the Internet. The existing Internet has now become a commodity item, even an essential one, to many of the corporations, organizations, and individuals throughout the world. The resulting growth of the network, however, and the lack of available bandwidth has made the network difficult to use at best, severely limiting many of our finest researchers and educators. One of the reasons for forming an Internet2 gigapop is to provide aggregation of traffic and services within the region for the institutions of higher education, and to thereby gain control of the inter-university connectivity.

This does not mean, however, that the services to be offered by the network will only be available to university systems. Those services may also be provided to affiliated networks, which in many cases will be the state networks in the region. The services may also be provided to other types of organizations. For example, a private network providing library services may wish to connect to the network for the purpose of providing services to the member institutions, or a corporation may wish to provide research facilities through a network connection.

Voting membership in the corporation is open to the institutions of higher education.

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Industry Analysis and Competition

The current network industry is ill prepared to provide the types of services required by the higher educational institutions in the Great Plains region. This is especially true of high performance network requirements such as quality of service guarantees and other advanced protocols related to the Internet2 project. There are numerous Internet Service Providers (ISP's) in the area, both large and small, but few provide the type of collaborative and participatory environments beneficial to the institutions of higher education.

Internet Service Providers

There are many ISP's within the region. They vary from small mom-and-pop operations that provide local dialup services to small towns, to mid-level service providers that offer regional services and, in some cases, were spawned by the original NSF regional networks, to backbone providers that have national networks spanning the country and connecting to the Network Access Points (NAP's) for exchanging traffic with other national networks.

ISP's usually provide connectivity as their main service, but some also offer commodity services such as web farms, caching servers, news servers, or mail systems. These types of services had their origins in the higher educational community and are almost always provided locally to users by the institutions of higher education.

ISP's are not allowed to route general traffic across the vBNS, and hence rarely provide connectivity to the national infrastructure. One of the reasons for the development of an Internet2 gigapop is to aggregate traffic to the vBNS, a service unavailable from most ISP's.

A regional network that exists in the Great Plains area is Global Internet (recently purchased by Verio, a national provider). Global Internet originally evolved from the NSF regional network known as MIDnet. This network provides connectivity to several of the state networks participating in the Great Plains and Internet2 projects, including South Dakota, Nebraska, Kansas, and Arkansas. Global Internet, however, does not provide the types of networks services required by a high performance network, nor does it provide aggregation of traffic for connecting to agency networks or other private networks for library services.

There are eight national backbone providers that have points of presence in the Kansas City area and which can provide connectivity to the commodity Internet. None of these appear ready or willing to provide high performance network services and probably will not run the protocols necessary for such connectivity (e.g. IPv6) for many years. Moreover, the interconnection of the national network providers has become a major bottleneck. Traffic between the national carriers is often limited by congestion at the NAP's and other exchange points. One of the goals of the corporation will be enhanced Internet1 connectivity through the use of multi-homing of multiple commodity Internet connections.

The cost of connecting to an ISP varies greatly and is usually dependent on the type of connection and the bandwidth. A list of approximate costs taken from a sample of vendors in the KC area, where local loop charges are fairly inexpensive, is as follows (including the cost of the local loop):

Company           Burstable            Type
----------------- -------------------- ------------------
Savis             $44,800              ATM
UUnet             $58,000              HSSI
Sprint            $24,620              HSSI

It should be emphasized that it is not the goal of the corporation to compete with existing ISP's. Rather, by offering connection to the commodity Internet, the corporation will provide a means of leveraging the cost of Internet1 connectivity with costs of obtaining high performance network services.

Other providers

Other possibilities may exist for obtaining high performance network services, although they are unclear at this time. Major circuit vendors who provide both layer 1 and layer 2 services on a national scale could try to provide such services. Some of these vendors have indicated that the future will hold such offerings, but few have come forward with definite plans to do so. The Internet2 project must deal with many unknowns and it fundamentally experimental in nature, making it very difficult for providers to contract for services.

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Management and Organization

The affairs of the corporation will be managed by a Board of Directors as defined by the Bylaws of the corporation. An Executive Director reports to the Board of Directors and will manage the day to day operations of the corporation.

The Board of Directors

The number of Board of Directors is equal to the number of participating states having members in the corporation. The representative from a particular state is chosen from among the members of the corporation from that state.

The Bylaws of the corporation specify the election and term of the representatives serving on the Board of Directors, including the terms of office of the initial Directors.

The Executive Director

The Executive Director will report to the Board of Directors and will be responsible for the day to day operations of the corporation. The Executive Director, as specified by the Bylaws of the corporation, shall be responsible for preparing and recommending budgets for approval by the Board of Directors. All other employees of the corporation will report to the Executive Director.

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Operations

The day to day operations of the corporation will be coordinated by the Executive Director of the corporation. That person may also play a role in the technical management of the network.

Technical Staff

The technical staff of the network shall consist of two people knowledgeable in the field of IP networking and will include the Executive Director. These two people will be responsible for the following tasks:

  • Router and ATM switch configuration
  • Measurement of Network Quantities
  • Administration of network and database devices
  • Communicating with the members
  • Communicating with vendors
  • Communicating with affiliated networks
  • Communicating with the Internet2 organization
  • Relationship with the NOC
  • Provision of NIC services
The assignment of duties from these tasks will depend on the people hired to provide the technical management. Almost all of these tasks can be done remotely, in coordination with those providing physical management of the equipment. If possible, office space will be contracted from a member institution along with the equipment necessary to administer the network.

The actual hiring of employees will be done through the Center for Research at the University of Kansas. This entity can offer full benefits to all employees. It is also the entity which oversees the existing EPSCoR/NSF.

Other Staff and Location

Office space and secretarial services for the corporation will be obtained in the Kansas City area, most likely in the city of Lawrence. If possible, these services will be out-sourced from one of the member institutions. The space necessary for office services will be minimal and secretarial staff, whenever possible, should be shared with member institutions.

Other Services

Other services will be needed by the corporation for operation of the network. For example, physical management of the devices and collocation of equipment. These are expected to be obtained from the vendors providing circuits in the case of the KC routing node, and from the EROS Data Center in the case of the South Dakota routing node. Similarly, NOC services will be contracted for, possibly to a member institution. One of the main tasks of the technical staff shall be to coordinate all of these activities.

Network Design

The following diagram contains a preliminary design for the network. The assumption is that there will be two routing nodes, one in the KC region and the other at the EROS Data Center. The routing nodes will facilitate connections to the states and to both the vBNS and the commodity Internet. Expected costs of the circuits are also described in this diagram.

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Long Term Development and Exit Plan

This business plan is to provide for a corporation, and its associated network, for a period of time of from three to five years. One of the goals of that initiative is to bring advanced network services, and in particular advanced network applications, to the Internet community. As these services and applications are developed and become common place, they will be integrated into the fabric of the commodity Internet.

The need for a network which provides for the types of services envisioned by the institutions of higher education may not exist after five years, and therefore the need to maintain the corporation and its network should be reevaluated after this period of time. If the need continues to exist, then the corporation can continue to run the network and to provide advanced services for its member institutions. If not, the corporation can be dissolved as defined by the bylaws.

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Financials

The annual budget of the corporation will be recommended by the Executive Director of the corporation and approved by the Board of Directors. The initial Board of Directors will approve the first budget of the corporation. This section describes a sample budget that might be recommended to the Board of Directors.

Expenses

The expenses incurred in this sample budget are organized into five parts: the infrastructure, or those items considered central to the operation of the network, the circuits to the states, the connections to the vBNS for support of Internet2 activities, the connections to Internet1 to support commodity Internet activities, and connections to other agency Networks.

An outline of these expenses follows. This outline assumes a singe point of presence for an affiliated network in each state.

  • Infrastructure
    • Salaries
    • Collocation Costs in KC and SD
    • Maintenance on Equipment
    • Upgrade of Equipment
  • Circuits to participating affiliated state networks
    • North Dakota
    • South Dakota
    • Nebraska
    • Kansas
    • Oklahoma
    • Missouri
    • Arkansas
    • Circuit Between Routing Nodes
  • Internet1 Connectivity - Circuits to Internet Providers
  • Internet2 Connectivity - Circuits to the vBNS
  • Agency Network Connectivity - Circuits to Agency Networks

Income

The income for the network will paid by the dues of the respective members. In the following set of guidelines, the connections are assumed to be as in the above diagram at DS-3 speeds.

Infrastructure

The infrastructure is divided into two categories: membership and network costs. The membership section contains all salaries, travel expenses, office expenses, etc. The network section includes items such as maintenance, NOC service costs, and hardware costs. The reason for these two categories is because the Center for Research, Inc. will impose an administrative fee which is based on the membership part of the infrastructure. The infrastructure costs will be divided equally among the membership as organized into states.

Circuit Costs

The circuit between the two routing nodes is considered infrastructure and is paid for by the membership. This will be true even in the case where the speed of the line is increased to OC-3. The remaining circuits are charged to the states as follows: The costs of the DS-3 lines are averaged and split evenly between the states. If a state wishes to have an OC-3 connection, then that state pays the difference in cost between the OC-3 and DS-3 charges. The effect of this is that at DS-3 speeds, each state pays the average line cost, and at OC-3 speeds, each state pays, approximately, the cost of the circuit.

Internet1 Connectivity

Each state would be charged it's percentage of the total bandwidth connecting the network to the commodity Internet. For example, if the equivalent of 30 T1's were to be purchased from Internet1 providers at a cost of $42,000/month (or $1,400/month per T1), and a state or affiliated network contracted for 10 T1's, then that state would pay $14,000/month. A state contracting for 3 T1's would pay $4,200/month.

Internet2 Connectivity

The charges for connecting to the vBNS might be will divided between the Internet2 members having connections grants. For example, if the Internet2 connectivity were $90,000/month, then each of the eleven Internet2 members, assuming each had a connections grant, would pay $8,182.82/month. The charge to an affiliated state network having two Internet2 members would therefore be $22,500/month.

Agency Network Connectivity

This would be allocated in exactly the same way as Internet1 connectivity. A state would pay the cost of contracting out the appropriate service at the appropriate bandwidth.

Sample Budget

A sample budget, using the circuit costs described above, and using the above guidelines, is presented below. This budget assumes that all connections, including the direct connections, are at DS-3 speeds, except for the vBNS connection, which is assumed to be OC-3. All costs in this budget are monthly costs.

Click Here for a sample budget

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Appendix A

BYLAWS OF GPN


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